Stop thinking about Mad Men. Advertising might seem like a dirty word, conning people into buying things they don’t need. It’s not like that at all. It’s all about getting your message out there. Telling the people that need what you’re offering all about it. When you’re showing the world what you’ve got, it’s important to stay on brand.
It’s not just about Facebook. That’s not to say that social media like Facebook, Instagram and Twitter aren’t a vital part of digital marketing, but there’s so much more to it. As well as social media, digital encompasses your website, email lists and campaigns, blogs and other website content, paid advertising and SEO.
What is the best way to get people out there excited about your brand? Get the people on the inside excited about your brand. Internal marketing is actually as important as marketing to your customers because you can create brand advocates inside your business. The more your people know about and feel a part of what you’re building, the more momentum you’ll get.
Search Engine Optimization
People are lazy. If they scroll past the second page of Google results, they are really committed to their research. To stay in the sights of the modern consumer you need to be at the top of that first page of results. Once it may have been easy to litter your website copy with keywords and jump to the top of the search.
Just like advertising, PR can conjure images of agents with a silver tongue covering up a celebrity scandal. Public relations are far from that and can shape your consumers’ image of you and keep them informed of what you’re doing. PR is about getting your brand in front of the people in front of your desired consumers.