What's in a name?
To us its the whole philosophy behind how we do business. "In-house" is a term we use when a company has an internal marketing department. And, while we aren't actually in your physical space we want to be so close to your brand, goals, target audience and team that we feel like a functioning part of your organization. In essence, we want to become your in-house marketing department.
A Passion To Create:
One of the reasons that my team and I are in this business is because we are passionate about the opportunity and process of being able to create. This passion is at the forefront of our thoughts, desires, and in the work that we do; It is the fun and exciting part. Being able to take a business owners ideas and vision and make them become a reality is a very rewarding challenge and it drives and motivates us to push harder, think deeper, and explore further for all of our clients and brands. Whether it is in brand creation and consulting or in the marketing strategy and execution, we want to to be able to push the line further and advance your brand.
We begin our journey with a dive into you and why you do what you do. Where did your business come from and what lives at the heart of it? If you are the business creator then in order for us to understand your business we want to start by understanding you. We look at everything from the look and feel of the brand to the customer experience, right down to the product and services that you provide. This allows us to get a true understanding of what we have, what we have to build, and what we have to do to get the customers to buy. From here we completely debrief and dig through what we have found. This kicks off the creative process.
We want to create a brand not just a business. The business is for you, it's what you do, what you provide, and all of the workings of an organization to make it work. The Brand is the passion and ideas of that business shining through to the customer. It's what they can rally behind and champion, what they can identify with. The brand, in essence, is the image that the business is trying to conveys. Great marketing is rooted in a strong brand, the internal and external approach is defined and decided and a comprehensive plan is decided and agreed upon.
Here is where the rubber meets the road. We go to work getting your brand message, images, and offerings out to your target market. Utilizing well known and established methods as well as new and exciting forms of marketing we do the work necessary to make sure that you are increasing market share and building a loyal and dedicated consumer base. We take the time to do it right and build your brand and strategy using methods the proven and effective and will have lasting results.
We test and measure what methods are working the best and use this information to determine what our next steps are going to be to ensure that our work is helping your brand and business to grow.