From Conception to perfection crafting your brand is both purposeful design and evolution combined.
Initially, there are steps to take to form and shape the genesis of your brand. What does your business do? What do you offer? Who are you offering it to? Are you high value or competitively priced in your market? What separates you from your competition? What made you decide to do what you’re doing? What values do you instill into your way of doing business? All of these questions become considerations in the shaping of what your brand becomes.
While it is a very broad term that encompasses many facets of marketing, market placement, design, advertising, internal and external communication etc. We tend to look at brand management not as a singular but rather a multifaceted approach to how things are done. Brand management becomes a way of life for a company wherein there is total buy-in to the brand and how it is created, represented, and projected by all involved.
Reputation Management a crossover service that touches on Brand management, marketing, and public relations.
Reputation management evolved through the 60’s and 70’s through marketing and public relations and was mostly publicity stunts put on by marketing firms to try to convey an image of a company.